Itc lubalin font license#

The company published U&lc (Upper and Lower Case), a typographic magazine dedicated to showcasing their traditional and newer typefaces in particularly creative ways, originally edited and designed by Herb Lubalin until his death in May, 1981. In recent years several new revivals have been praised for showing more historical accuracy, and for not increasing the x-height to the dramatic heights of earlier ITC typeface revivals. Critics sometimes complain that, while the dramatically higher x-height increased legibility in smaller point sizes, in normal text sizes the extreme height of the lowercase characters imparted a commercial, subjective voice to texts. ITC's revival designs frequently followed a formulary of increased x-height, multiple weights from light to ultra bold, multiple widths and unusual ligature combinations, sometimes with alternate characters. Among the company's notable type designers was Ed Benguiat, the creator of Tiffany and Benguiat fonts. Although it is claimed that the designers took care to preserve the style and character of the original typefaces, several ITC revivals, such as ITC Bookman and ITC Garamond in particular, have received criticism that the end result was related in name only to the original faces. The company issued both new designs and revivals of older or classic faces, invariably re-cut to be suitable for digital typesetting use and produced in families of different weights.

Itc lubalin font license#

The company was founded to design, license and market typefaces for filmsetting and computer set types internationally.